Croissant Day

Croissant Day is the spear head of Acoustic Jim's campaign to pre-launch the release of the eagerly anticipated second debut EP Show Your Love.

The prevelance of croissants stems from YouTube video posted by Acoustic Jim called "Les Fourmies." The song is in French and with the croissant being french icon - rumoured to replacing the "coq" in 2010 - it seemed the perfect prop for the video. Since then the Croissant Sessions were recorded live in London with the Broken Jokers, the Happy Croissant Day cards have featured a boy riding a giant (and arguably phallic) croissant. Finally the artwork for the second debut EP - Show Your Love - features Boy Wonder offering a croissant to the grim reaper (left)

The obsession has perhaps become a little worrying. Jim discovered his love for Croissants at an early age. As any normal person would he complimented the flakey, pastry treat with an assortment of jams. As he grew up though, he started to experiment with condiments and discovered the seedy underworld of applying marmite. A practice viewed as dispicable by the French and indeed rumour has it that everytime marmite is spread on a croissant, a frenchman dies a little inside. Undeterred, Jim continues to spread the word and challenge those who like marmite to try it on a croissant. There are hundereds of converts around the world although figures are uncertain due to the reluctance of most to come forward and admit such "heinous" practice. So go on! Show your love and spread some marmite on a croissant today!